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Marketing Design Services: Department Brochure Case Study
Location
Austin, Texas
Role
Creative Direction and Visual Strategy | Content Strategy & Copy Editing | Custom Infographic and Illustration Design | Production Management and Quality Control | Stakeholder Management and Content Direction
Project type
Challenge:
As UT Austin’s Department of Computer Science rapidly expanded—adding students, faculty, and programs—its messaging struggled to keep up. The team needed one brochure that could speak to many audiences without overwhelming them.
Approach:
As the in-house marketer and designer, I led the project from concept to print. With a tight timeline and limited resources, I used strategic marketing design—color coding, custom infographics, and photography—to make complex content feel clear, approachable, and human.
Result:
The final brochure brought consistency to the department’s communications, made information easy to navigate, and set the visual tone for future marketing materials.
